Advertising

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Agencies
- Federal Trade Commission
  Consumer and business information on various advertising-related topics.
  - Advertising Guidance for Business
    FTC policy statements and guides.
  - Frequently Asked Advertising Questions
    Answers to questions on truth-in-advertising, deceptive advertising, supporting claims in ads, and penalties that can be imposed by the FTC. Includes information and resources on alcohol advertising, advertising to children, contests & sweepstakes advertising, disclosure & disclaimers, endorsements & testimonials, and much more.
- WI Dept. of Agriculture, Trade & Consumer Protection
  Information about illegal advertising practices and Wisconsin laws governing advertising. Includes bait and switch, deceptive packaging, fraud, savings claims, and more.
- WI Dept. of Justice Criminal Litigation, Antitrust, Consumer Protection, & Public Integrity Unit
  Enforces Wisconsin laws concerning deceptive advertising
Commercial Use of Individual's Name, Likeness, etc.
- Publicity (Cornell Legal Information Institute)
  Commentary with links to federal & state opinions.
Deceptive Advertising (WI Dept. of Agriculture, Trade & Consumer Protection)
Federal Advertising Law: An Overview (Congressional Research Service)
An overview of federal law concerning alcohol advertising; tobacco advertising; the Federal Trade Commission Act; and advertising by mail, phone and email.
Outdoor Advertising (WI Dept. of Transportation)
Information about installation permits, fees and licenses to erect signs.

The Law (Additional statutes, regulations & opinions may apply to your specific situation.)

The below is only a brief list of advertising-related laws. For additional references, please search the Wisconsin Statutes, Wisconsin Administrative Code, United State Code, and the Code of Federal Regulations. Possible search terms include (but are not limited to): advertising ; advertisement ; advertisements