Wisconsin State Law Library

Serving the Wisconsin Supreme Court and State of Wisconsin

Skip to content

Website Catalog

Wisconsin Civil Jury Instructions

Intentional torts

Wis. JI—Civil 2418B (2/2025)

Unfair trade practice: untrue, deceptive, or misleading representation: Wis. Stat. 100.18(1) [for claims brought by the state]

Last revised in 2/2025.


Download this jury instruction

Word download Word document PDF download PDF document


download editable Word document Editable version (no commentary)
Related Cases:
  • Below v. Norton
    310 Wis.2d 713, 751 N.W.2d 351
  • Benkoski v. Flood
    242 Wis.2d 652, 626 N.W.2d 851
  • Fricano v. Bank of America
    366 Wis.2d 748, 875 N.W.2d 143
  • K & S Tool & Die Corp. v. Perfection Mach. Sales, Inc.
    301 Wis.2d 109, 732 N.W.2d 792
  • MBS-Certified Public Accountants, LLC v. Wisconsin Bell, Inc.
    338 Wis.2d 647, 809 N.W.2d 857
  • Mueller v. Harry Kaufmann Motorcars, Inc.
    359 Wis.2d 597, 859 N.W.2d 451
  • Novell v. Migliaccio
    309 Wis.2d 132, 749 N.W.2d 544
  • State v. American TV & Appliance of Madison Inc
    146 Wis. 2d 292, 430 N.W. 2d 709
  • State v. Automatic Merchandisers of America, Inc.
    64 Wis.2d 659, 221 N.W.2d 683
  • State v. Talyansky
    2023 WI App 42, 409 Wis. 2d 57, 995 N.W. 2d 277
  • Tietsworth v. Harley-Davidson, Inc.
    270 Wis.2d 146, 677 N.W.2d 233
  • United Concrete & Construction v. Red-D-Mix Concrete, Inc.
    349 Wis.2d 587, 836 N.W.2d 807

This instruction is also found in the print edition of the Wisconsin Civil Jury Instructions, volume 2.

Cite this instruction as: Wis. JI—Civil 2418B (2/2025)

The Wisconsin Civil Jury Instructions are created and edited by the Wisconsin Civil Jury Instructions Committee of the Wisconsin Judicial Conference. Instructions include contributions from the University of Wisconsin-Madison Law School, and are used with its permission.

Ask a Question Top of Page