Advertising
- Agencies
- Federal Trade Commission
Consumer and business information on various advertising-related topics.- Advertising and Marketing
- Advertising FAQs: a Guide for Small Business
Answers to questions on truth-in-advertising, deceptive advertising, supporting claims in ads, and penalties that can be imposed by the FTC. Includes information and resources on alcohol advertising, advertising to children, contests & sweepstakes advertising, disclosure & disclaimers, endorsements & testimonials, and much more.
- WI
Dept. of Agriculture, Trade & Consumer Protection
Information about illegal advertising practices and Wisconsin laws governing advertising. Includes bait and switch, deceptive packaging, fraud, savings claims, and more. - WI Dept. of Justice
Consumer Protection & Antitrust Unit
Enforces Wisconsin laws concerning deceptive advertising
- Federal Trade Commission
- Deceptive Advertising (WI Dept. of Agriculture, Trade & Consumer Protection)
- Federal
Advertising Law: An Overview (Congressional Research Service)
An overview of federal law concerning alcohol advertising; tobacco advertising; the Federal Trade Commission Act; and advertising by mail, phone and email. - Outdoor
Advertising (WI Dept. of Transportation)
Information about installation permits, fees and licenses to erect signs.
The Law (Additional statutes, regulations & opinions may apply to your specific situation.)
The below is only a brief list of advertising-related laws. For additional references, please search the Wisconsin Statutes, Wisconsin Administrative Code, United State Code, and the Code of Federal Regulations. Possible search terms include (but are not limited to): advertising ; advertisement ; advertisements
- WI Statutes: Ch. 100 "Marketing; Trade Practices"
- WI Statutes: s. 942.03 "Giving False Information for Publication"
- WI Statutes: s. 995.50 "Right of Privacy"
- WI Admin. Code: ATCP 113 "Gasoline Advertising"
- WI Admin. Code: ATCP 124 "Price Comparison Advertising"
- WI Admin. Code: ATCP 127 "Direct Marketing"
Search for more statutes, regulations & opinion
Related Topics
Law Review Articles
- Constitutional Law - First Amendment - a Newspaper Cannot Constitutionally Be Compelled to Publish a Paid Advertisement?.
Marquette L. Rev. 64 n2 (Winter 1980) p361-374 - Say Cheese: the Constitutionality of State-Mandated Free Airtime on Public Broadcasting Stations in Wisconsin
Federal Communications L. Jnl 56:1 (Dec 2003) p55(31)
Library Resources
- Intellectual Property resources
- Law of Advertising
- Lawyers Guide to Effective Yellow Pages Advertising